Digital streaming website and app product created for Target and tailored to its guests' wants and needs. Simple to join, easy to set up, and convenient profile controls for each member of family. Targeted marketing to reach segments who said they shop Target for entertainment and would trust Target with their content.

I specialize in naming, logo identities, and brand style guidance. Creating an original name and brand mark is difficult in today's crowded marketplace. I am able to design and navigate successfully within the parameters of trademark law and I always consider uses like url's and avatars. I design brand marks to stand the test of time. Many of my brand marks are still in use ten years later.

I have a passion for innovation so user-centered research fuels my creativity. I have conducted hundreds of in-field interviews to learn the real pain points of users and know how to turn that data into actionable insights through human-centered design techniques. I'm named on 7 patents for product packaging, signing design, and coached and led participatory design workshops for retail and health care products and services.