Hi. I'm Jeanette. Creative director, experience strategist, principal consultant, human centered service designer, UX/UI design researcher, paid doodler, and occasional inventor.

In my 20+ years of experience in creative roles I’ve been called a lot of things. Yet, I believe creative people are really just problem solvers who are able to step into chaos and create order, a plan, and artifacts that deliver clarity and compelling experiences.

My journey has included leading creative teams in advertising and marketing design, physical and digital product innovation, and for the past 10 years, consulting with Fortune 500 companies on their user experience, design research, and strategy. I have expertise in human-centered design and design thinking methods and use these to inform intuitive, strategic, and delightful experiences as proof points to the client’s brand promise.

it is my joy in life to create technology-enabled experiences and innovations. So, whatever I am called by title, let me help you bring your vision to life.

My resume includes:

  • Vervint, Design Principal, Experience, Research, & Design, Grand Rapids, MI, Minneapolis, MN

  • Azul Seven, Lead Designer, Minneapolis, MN

  • Teradata, Experience Design Research Lead, San Diego, CA

  • Optum, Product Manager, HCD Innovation R&D, Minnetonka, MN

  • Target Corporation, Creative Director, Sr. Group Mgr., Minneapolis, MN

  • Carmichael Lynch Advertising, Art Director, Minneapolis, MN

  • Jeanette Carrell Art Direction, Inc., St. Paul, MN

  • BFA, Communication Design, College of Visual Arts, St. Paul, Minnesota

  • Business Management Certificate, UMN CE/Carlson School of Management, Minneapolis, MN

  • Mini-masters in Marketing, Certifications in Social Media, Digital Media, and Certified Professional Project Manager, University of St. Thomas, OPUS College of Business, Minneapolis, MN

  • Certified in IDEO's Design Kit: Design Thinking methodologies

  • Hold 7 product packaging patents

  • Published work and awards: Communication Arts, AIGA, EFFIE, APDA, ADCC, HOW, Print, RAC, Mobile Innovation Award, Published research paper Gastroenterology Vol. 160, No 35: Patients’ Journey through Inflammatory Bowel Disease_IBD_A Qualitative Study; Inflammatory Bowel Diseases, Volume 27, 2021, www.researchgate.net/publication/348673424