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Jeanette Carrell
Experience Designer, Researcher, Strategist, Creative Director
Design of LifeLong brand identity, packaging inventions and shopping experience.
Most Target guests who purchase dog food are women. The national average size of a woman is 5'4" and 140 lbs. We studied how this type of shopper would get a 40 lb bag of food on to a shopping cart (shown here) and designed a pocket size trolly for under $1 in cost.