Medical & Healthcare Marketing

B2B Bio-Vascular

BioVascular, a medical innovation company, asked for a provocative campaign to promote its TissueGuard and Peri-Strips surgical reinforcement products. Designed to stand up to pressure and enable patient healing in bariatric, gastric, lung and small bowel procedures, both are derived from biological material that serves as a scaffolding while the body’s tissues heal. The campaign received a lot of attention from surgeons and have been used in over two million surgeries to date.

Additional ads and collateral were created to demonstrate application and outline the beneficial clinical outcomes of Peri-Strips.

Peri-strips Ad Headline: You could do a lung resection without Peri-Strips, but it might not hold up under pressure. Pictures of surgical stapler and lung resection.

Buffalo Hospital

The town of Buffalo, MN had seen its community grow and attract new families to the area but many were still driving into Minneapolis for prenatal care and births. When Buffalo Hospital opened its new Birthing Center it wanted Buffalo residents to know they could stay close to home and family and receive the same level of care.

The campaign was well-received and an extension to other hospital services was created in the same look and feel.