Target Ticket Streaming App

The Challenge
Create a digital streaming website and app tailored to Target guests' wants and needs.

The Approach

Market research told us to create a simple to join, easy to set up app, with convenient profile controls for each member of the family. The pilot project focused on consumers segments who said they shop Target for entertainment and would trust Target with their family’s digital content locker.

The Outcome

The app was extremely successful with Target guests, however, short lived. Many streaming apps with greater authority to own family digital content (e.g. Disney) were coming into the market and Target pulled the pilot.

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In-store Signing

IA & Usability Testing

Product Innovation

I have a passion for innovation so user-centered research fuels my creativity. I have conducted hundreds of in-field interviews to learn the real pain points of users and know how to turn that data into actionable insights through human-centered design techniques. I'm named on 7 patents for product packaging, signing design, and coached and led participatory design workshops for retail and health care products and services.

LifeLong Pet Food & Trolley

I and my team developed this pet food brand geared towards women who want to feed their beloved pet a healthier, nutrient-rich diet. We designed the packaging to make the dogs appear athletic, heroic and all-American. And because the average woman is 5'4" we knew a 40lb bag of dog food would be hard to lift. So we designed and created a prototype of a conveyance device to get it to her car. When not in use the device rolled up to fit in her purse.

Logo and Identity Systems

I specialize in naming, logo identities, and brand style guidance. Creating an original name and brand mark is difficult in today's crowded marketplace. I am able to design and navigate successfully within the parameters of trademark law and always consider url's and avatars as part of the design. I design brand marks to stand the test of time. Many of my brand marks are still in use years later.