Hi. I'm Jeanette. Creative director, experience design strategist, human centered service designer, UX/UI researcher, product manager, principal consultant, paid doodler, and occasional inventor.

With 20+ years of diving into creative challenges, I’ve had the chance to wear a lot of hats. But what gets me excited? Tackling tough problems and finding innovative ways to craft experiences that make people go "wow." I thrive when I can step in, map out a strategy, rally the troops, and collaborate to create user experiences that stick—whether in the digital world or the real one.

My career path has taken me through leading creative teams in advertising and marketing design at top agencies and Target, driving product management and smart product innovation at Optum and Teradata, and shaping experience strategies as a consultant for Fortune 500 companies across industries like healthcare, retail, government, and finance.

What fuels me most is leading with people in mind. I’m a firm believer in human-centered design—making sure the user (whether patient, consumer, or employee) is at the heart of every decision, all while keeping the business goals and tech feasibility in check.

So, whether you need a design leader, strategist, or problem-solver, I’m here to help bring your vision to life with experiences that not only resonate with your audience but also prove your brand promise. Let's make something great together.

My resume includes:

  • Vervint, Design Principal, Experience, Research, & Design, Grand Rapids, MI, Minneapolis, MN

  • Azul Seven, Lead Designer, Minneapolis, MN

  • Teradata, Experience Design Research Lead, San Diego, CA

  • Optum, Product Manager, HCD Innovation R&D, Minnetonka, MN

  • Target Corporation, Creative Director, Sr. Group Mgr., Minneapolis, MN

  • Carmichael Lynch Advertising, Art Director, Minneapolis, MN

  • Jeanette Carrell Art Direction, Inc., St. Paul, MN

  • BFA, Communication Design, College of Visual Arts, St. Paul, Minnesota

  • Business Management Certificate, UMN CE/Carlson School of Management, Minneapolis, MN

  • Mini-masters in Marketing, Certifications in Social Media, Digital Media, and Certified Professional Project Manager, University of St. Thomas, OPUS College of Business, Minneapolis, MN

  • Certified in IDEO's Design Kit: Design Thinking methodologies

  • Hold 7 product packaging patents

  • Published work and awards: Communication Arts, AIGA, EFFIE, APDA, ADCC, HOW, Print, RAC, Mobile Innovation Award, Published research paper Gastroenterology Vol. 160, No 35: Patients’ Journey through Inflammatory Bowel Disease_IBD_A Qualitative Study; Inflammatory Bowel Diseases, Volume 27, 2021, www.researchgate.net/publication/348673424