Target Ticket Streaming App

The Challenge
Create a digital streaming website and app tailored to Target guests' wants and needs.

The Approach

Market research told us to create a simple to join, easy to set up app, with convenient profile controls for each member of the family. The pilot project focused on consumers segments who said they shop Target for entertainment and would trust Target with their family’s digital content locker.

The Outcome

The app was extremely successful with Target guests, however, short lived. Many streaming apps with greater authority to own family digital content (e.g. Disney) were coming into the market and Target pulled the pilot.

TT LAPTOP_6.3_ProfilesKidControls_JC.jpg

In-store Signing

Integrated Digital and Social Campaigns

Realizing Target had the same music as everyone else led me to create unique experiences in TV, digital and social media to celebrate fandom. Naturally, the CTRs to the purchase follow. It never hurts to use a hot pic of Beyonce either.

Fans Who Know Music Best - Grammy's Re-release of Adele 21

Adele stole the show with 6 Grammy wins but this girl stole the hearts of viewers and earned an additional 96 million views online.

Adele Rich Media Banner

Adele Landing Page

Beyonce Year off

Worked with Beyonce's chosen production house to create a 30 second personal memoir of the year she spent creating her new introspective album.

Beyonce Pre-order Banner

Nintendo 3D Banner

Nintendo 3D Experience

This landing page had to educate consumers about how Nintendo 3D works without the glasses. It targeted the varied market segments appealing to their primary use for the device.

The JT Experience

Weeks before JT's first album release in six years, this teaser ad aired on the Grammy's to capture preorders, build anticipation, and seed socially shared conversations. Ranked as third largest album launch sales in Target's history.